Member Login
Forgot Your Password?
Secret Question
Secret Answer

Rainmaking Presentations

How to Grow Your Business by Leveraging Your Expertise

by Joseph Sommerville

Product Details:
  • Pub. Date: March 2009
  • Publisher: Palgrave Macmillan
  • Format: Hardcover
  • Pages: 224
  • ISBN-13: 9780230609488
  • ISBN: 0230609481



Most professionals don't enjoy marketing. Even when they have a service they know will benefit the customer, they are reluctant to market it. In Rainmaking Presentations, author Joe Sommerville shows professionals that there is a marketing tool that positions professionals not as a salesperson, but as an advisor. It’s the tool that puts you in front of the economic buyer most often. Whatever you call it, speech, talk, address, lunch and learn, presentation, the scenario is the same. You have somewhere between fifteen minutes to an hour to be in front of a live audience and deliver your message--and to market yourself.

This book shows professionals how to:

- Organize presentations effectively

- Create persuasive marketing messages

- Communicate technical information

- Determine which professional presentations will deliver future business

- Increase the ROI on every presentation you deliver

Meet the Writer


Name: Joseph Sommerville

Official Website:


Joseph Sommerville founded Peak Communication Performance in Singapore in 1997 and moved the company to Houston in 2001. 1,500 audiences from 25 countries have benefited from Joe's programs on topics such as designing  powerful presentations, the language of influence and using speaking as a rainmaking tool. He serves on USA Today’s Entrepreneurs Advisory Panel. In addition to his regular column for New Business Today, he has been featured as an expert on communication in numerous trade and professional journals and appeared on CNBC’s Smart Money Program. He lives in Houston, Texas.


Table of Contents

Table of Contents

Acknowledgments v

Foreword vii

1 Leveraging Expertise: Grow Your Business by Leveraging Your Expertise 1

2 Analyze: Rainmaking Presentations Connect with Your Audience 23

3 Strategize: Rainmaking Presentations Contain Purpose 51

4 Organize: Rainmaking Presentations Transform Information into Knowledge 65

5 Vitalize: Rainmaking Presentations Make the Theoretical Concrete 89

6 Verbalize: Rainmaking Presentations Persuade with Language 101

7 Visualize: Rainmaking Presentations Illustrate Ideas 117

8 Dramatize: Rainmaking Presentations Engage Listeners 135

9 Rainmaking Presentations in Different Contexts 153

10 How to Discover and Create Rainmaking Opportunities 169

11 Marketing Your Rainmaking Presentations: Materials and Methods 185

Toolkit Sections 199

Index 211 

New Digital Flipbook

Read the latest issue of Affluent via our digital flipbook. Click here to get started.

Connect with Luxury Brand Sponsors
Caran d'AcheSunset MarquisDiamond SpasThe Cove Atlantis Chanel
View All Luxury Brand Sponsors
CONNECT Follow Affluent Magazine
on Twitter
Like Affluent Magazine
on Facebook
Affluent Magazine
Featured RSS Feed